Christmas is here - but if you want to improve your hiring strategy, there’s no time for mulled wine and mince pies just yet. Job applications tend to slow down as people are spending time with their families and enjoying the holidays, but January follows quickly afterwards and the sudden increase in demand for candidates and jobs approaches! Many companies will wait until January to get started, and others will have to push recruitment forward due to spending budgets, so Christmas is a great time to get ahead.
The Christmas holiday gives people time to re-evaluate their current position, and January is the perfect time for setting New Year’s resolutions of “new year, new job”. Christmas offers companies the chance to prepare for the 2019 rush and review their recruiters.
Sainsbury’s reported an increase of over 2000 permanent jobs after a huge Christmas recruitment drive in 2012, so it’s a great time to introduce new vacancies to people who have time off work or are open-minded to a career change.
Vacancies in the New Year can be advertised now, providing exciting upcoming opportunities for candidates. Top candidates that you failed to reach earlier in the year may have a bit more time to connect, with meetings subsiding and projects slowing down. University graduations often happen in Autumn, which means a huge new pool of potential candidates are now looking for work.
Once you’re waiting for responses, you can look further into your analytics. How are your recruiters sourcing candidates? Which roles do you receive the most suitable profiles for? Quieter moments are great for refining your strategy and making a new action plan for the busier times.
How do you use your time at Christmas? Comment and share!